Contemporary Baby Furniture - Bloom®,


Bloom - An Award-Winning, Innovative New Brand of Contemporary Baby Products, Designed by Four Dads, in Stores This June

Four dads will be happy this Father's Day as their new, sleek, award-winning contemporary line of infant and juvenile products -- high chairs, strollers and other baby furniture -- hits stores this June.

Los Angeles (PRWEB) -- Bloom®, a new brand of contemporary infant/juvenile products, designed by four dads and enjoying considerable success in Europe since its introduction in January this year, can now be enjoyed by families in the U.S. and Canada. The range, which debuted for pre-sale in New York City in March, will now be available in stores this June.
 
Bloom is an international brand of baby products defined by contemporary design and a style sense that parents can appreciate. Bloom's global team integrates the best in aesthetic and functional design from Europe with precision engineering and production; uniquely combining superior style and comfort with innovation and quality. Bloom's vision is to enable families to begin parenthood in style with products that enhance lifestyle and a sense of modern living.

The four founders of bloom (Simon May, Jason Lewis, Francisco Balderrama & Jon Lake), all dads of young children and experienced in the baby market, identified a need for contemporary, fashionable products (such as high chairs, strollers and other baby furniture) with superior features to add both style and convenience to the day- to-day lives of modern parents.

Bloom's signature product for 2007, the fresco high chair has won several awards.

Last September, the fresco took home the Global Innovation Award in Baby Furniture and Textiles at the 2006 Kind + Jugend International Baby Show in Cologne, Germany and earlier this month it won an Iparenting Award for Excellence in the Furniture and Gear category.

The winning fresco captures the bloom brand proposition with its contemporary design and advanced functionality. providing a chair that stays with baby from 3 months to 4 years by transitioning from an infant resting chair to a toddler feeding or desk chair and touts state of the art features such as an Easy Lift™ pneumatic -assist up and down height adjustment feature using office chair technology and a 360 degree swivel capacity. The high chair has multiple positions with a reclining seat that can go completely horizontal for a sleeping infant and comes with a micro suede seat pad available in a variety of fashion forward colors including orange, grey, pink, blue, and black.

Also in stores from bloom this June is the coco, a sleek lounger that provides a more attractive option to the typical plastic baby bouncers, and belongs in contemporary living spaces with its fluid form and comfortable nest for baby. Crafted in both stylewood™ and plexistyle™ versions, coco bloom has a smooth rocking motion, soft-feel comfort seat and 5-point safety harness.

Visit www.bloombaby.com for a full list of retail outlets. Additional products will also be available later in 2007 including nano bloom, the urban high-chair and soho bloom, the fully featured and accessorised all-terrain stroller for newborns with patented lie-flat seat.